Launch A Front Line Psychedelic Campaign Even Without Any Experience
In 8 weeks go from passionate observer to strategic force in the psychedelic movement.
You know the potential of these medicines when they’re used intentionally. And while you may not be a seasoned advocate, a lobbyist, or an insider, you’ve seen too much to stay quiet. We have a right to heal and you’re done waiting for permission.
Join Advocacy Alchemy to get 7+ years of proven psychedelic policy reform experience distilled into a
Radically Practical Training That Teaches You To Go From Sideline Supporter To Campaign Architect In 8 Weeks So You Can Organize and Lead Local Psychedelic Policy Reform Fused With Strategy, Structure, and Soul…
Saving you possibly years of trial and error and maximizing your chances of success with your town, city, or county leadership or at the ballot box.
Advocacy Alchemy is for the ones ready to forge what’s next by turning your passion and purpose for psychedelics into a movement with momentum already equipped with the tools, strategy, and mindset to be successful.
Advocacy Alchemy isn’t a theory course, it’s a launchpad. Here’s what you’ll walk away with:
A clear understanding of the political landscape and how to navigate power without selling your soul.
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The confidence to launch a campaign to deprioritize psychedelics in your city, county, or town.
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The skills to organize supporters and manage local efforts with precision.
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The ability to communicate your mission clearly to decision-makers, media, and your community.
The courage to show up as a powerful, grounded, and informed advocate even if you're brand new to organizing.
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The clarity and resilience to build a movement that reflects your values without burning out or shrinking yourself.
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$997 $497 $197
What’s Inside the Crucible
Here’s exactly what you’ll get every step of the way:
8 Self-Paced Core Phases
Weekly training videos with tools, training, and strategy. You’ll go from “where do I start?” to “I’ve got this.”
Live Weekly Leadership Councils
We meet every week to workshop ideas, hear group feedback, and have Q&A so you never feel alone in the work.
Lifetime Access to a Private Skool Community
Surround yourself with people walking the same path to ask questions, gain support, and build momentum.
Leadership Codex
Weekly dispatches aligned with each phase of the program packed with frameworks, tools, and practices to take on the go.
Speaker Series (Live & Recorded)
Learn live from industry leaders, plus guests working in real-world reform. Yes, the big names show up here.
Optional Upgrade: 1-on-1 Coaching with Kevin
For real time strategy, clarity, and sanity checks. Offered after enrollment.
“Kevin Matthews is generous, smart, and insanely well connected. I’ve never met anyone so willing to share access and information to move the medicine forward. He’s reliable, dedicated, and cares deeply about the work and the wellness of clients. He’s a magic maker.”
-SQ, Illinois
Purpose-Built for the Next Generation of Leaders
Those who don’t want to see people face severe criminal penalties for trying to heal.
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People who care about veterans and first responders getting access to healing.
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Healthcare professionals and therapists watching policy lag behind science.
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Business owners and advocates who want to move the needle, not just talk.
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First-time organizers who want to go from quiet disruptor to empowered leader.
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Anyone who cares about health, healing, and innovation in the United States.
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$997 $497 $197
“Kevin’s pioneering work to make mushrooms the lowest enforcement priority in Denver was the catalyst that has generated similar and even more sweeping reforms in cities and states across the US. Advocacy Alchemy demonstrates Kevin’s brilliant sense of what’s needed next.”
RD, Massachusetts
Meet Your Trainer
Hey There, I’m Kevin
I spent a decade preparing to serve in the U.S. Army and earned my place at West Point — then I walked away. Behind the discipline and ambition was a battle I couldn’t keep fighting: major depression. Leaving wasn’t failure. It was survival. And it became the turning point. For the past 7+ years, I’ve been on the front lines of psychedelic policy reform: building coalitions, writing laws, training voices, and navigating the space where strategy meets soul. I led the Decriminalize Denver campaign — the first in the U.S. to decriminalize psilocybin — and co-led Colorado’s Natural Medicine Health Act.
This course is the blueprint. A download from years in the trenches, forged through breakdowns, breakthroughs, and a relentless drive to turn pain into purpose. My background in leadership, political organizing, and deep spiritual work informs everything I teach. This isn’t just about changing policy. It’s about shifting culture, reclaiming power, and leading with truth.
Seen In
The 8 Phases of Advocacy Alchemy
Advocacy Alchemy trains you from the inside out – starting with the inner foundations of leadership and expanding into real-world strategy, campaign building, and cultural impact.
Each phase is an initiation in your leadership formula designed to help you go from apprentice to architect in 8 weeks.
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Claiming Commitment & Awakening Civic Power
You start where all transformation begins: with a vow. This phase sets your foundation, connects your passion to political will, and names the sacred stake you hold in this work.Develop the trust and safety needed to step into leadership
Claim your role as a catalyst for change
Align your personal story with civic action and an understanding of the psychedelic landscape
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Aligning with Purpose & Inner Direction
Before you lead others, you must know where you stand. You’ll anchor into your sacred “why,” explore your personal origin story, and build the unshakeable compass you’ll carry through the chaos.Discover and claim your sacred “why”
Craft your personal mission and leadership compass
Build emotional resilience through mission clarity
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Crafting Your Message & Commanding Narrative Power
You’ll forge your public voice and learn how to deliver it like a signal flare in the dark. Media, messaging, and story architecture—this is how you become heard, not just seen.Craft compelling messaging that moves hearts and minds
Learn media strategy for earned, paid, and digital storytelling
Become the storyteller-in-chief of your campaign
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Building Trust & Leading Teams with Integrity
No movement is built alone. Learn to architect group dynamics that inspire loyalty, safety, and clarity. Trust is your infrastructure. Build it right.Assemble and nurture a values-aligned leadership team
Build team culture rooted in trust, transparency, and purpose
Master consensus building and collaborative decision-making
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Taking Embodied Action & Moving in the Field
It’s time to go public. This is where your strategy meets the street: from outreach to momentum, this phase teaches you how to move powerfully in real-world conditions.Step into field organizing with authenticity and courage
Host events, build local presence, and create real-world momentum
Translate vision into community activation
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Navigating Law, Policy, & the Terrain of Systems
Systems are puzzles—not gods. Here, you’ll demystify how local policy works, learn what’s possible (and how), and map out your campaign like the strategic operator you’re becoming.Navigate city, county, and state-level policy structures
Draft effective resolutions, ordinances, and initiatives
Build strategic partnerships with legal and civic allies
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Rooted Resilience & Facing Opposition Without Collapse
When the pushback comes, you’ll already be standing strong. Learn how to face resistance with wisdom, protect your nervous system, and respond with power—not panic.Stand steady in the face of opposition without losing heart
Lead with values-centered messaging through conflict
Ground your work in the lineage of sacred activism
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Living the Work with Integrity, Leadership & Devotion
This is your return. The final phase roots everything you’ve learned into how you live. You’ll walk out with not just a plan—but a new identity: embodied, steady, unforgettable.Cultivate the mindset, habits, and rituals of sustainable leadership
Lead movements that heal—not just change laws
Integrate your work as a sacred mission aligned with soul, service, and legacy
Speakers Series
As part of your Advocacy Alchemy experience, you’ll get private access to some of the most influential voices driving the psychedelic movement.
From policy wizards and indigenous leaders to scientists, therapists, and cultural visionaries, each live session is designed to deepen your understanding of the movement, sharpen your strategy, and ignite your purpose.
These aren’t webinars. They’re briefings for cultural insurgents. Hear from visionaries, tacticians, and movement elders on what’s working and what’s next.
These events are only available to enrolled students – join us to be in the (virtual) room where the future is being shaped.
Upcoming Speakers
Rick Doblin
Founder and President
Friday May 9, 2025
1pm ET / 10am PT
Skippy Mesirow
Co-Founder
Friday May 23, 2025
1pm ET / 10am PT
Veronica Perez
Founder
Lightning Horse The Healing Ground
The Healing Ground Church
Wednesday May 28, 2025
4pm ET / 1pm PT
Greg Shanken
CEO
Tuesday June 3, 2025
8pm ET / 5pm PT
This isn’t a course you can binge. It’s a container for people serious about showing up, speaking out, and leading something real.
The Work begins on Sunday May 18, 2025.
If you're ready, be ready, and be one of the first to show up.
The Portal Is Opening
Here’s What You Get When You Join The Movement — A Total Value of $1700+
8 self-paced Phases of Advocacy Alchemy ($997)
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Weekly Leadership Councils for live support ($497)
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The Leadership Codex training dispatches ($97)
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Lifetime Skool community access ($197)
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Guest Speaker Series (Priceless)
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Optional 1-1 Coaching Upgrade With Kevin (Let’s Talk)
